Study Session: The Marketing Design That Produced 48 Leads in Four Months for a New B2B Service

We are holding a study session on the marketing strategy that produced 48 leads in four months for a new B2B service through the web.

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What the session covers

The B2B product in question is a training service.
We will cover how to get this product found among the many training services available,
bought, and bought again.
JAIC Inc. is a listed company that keeps launching new services.
In this session we explain the following three points with examples.

Designing the service at launch (how to differentiate it)
Designing the web marketing that gathers prospects (the path to the site, and what receives them)
Building repeat business after delivery

Intangible B2B products such as training and consulting are very hard to convey the value of.
You need a clear difference from others even at the point of creating the product.
Once created, the marketing that brings in enquiries has to be designed carefully.
And when delivering the service, building something that makes the value felt and brings the next order keeps the business steady.

We hope you will take this into your own strategy.

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Who it is for

Our product is not differentiated from others
Our B2B marketing design is not settled
Not sure where to start
Want to grow the business further than it is now

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