Tenfold revenue growth on entry into the staffing market, driven by hands-on KPI management | TREX Inc.

■ Company profile
TREX Inc.
Website: https://trex-inc.co.jp/
Industry: Staffing and recruitment
Employees: fewer than 50 (as of February 2026)
Services: Full digital marketing support (web advertising / scouting / KPI management)

TREX Inc. (founded 2022, Shinagawa-ku, Tokyo) runs a recruitment business under the mission of “helping as many people as possible bring their talent and passion to bloom”.
Under the theme of “bringing passion to life”, the company works closely with each job seeker’s career path and lifestyle, providing support that goes beyond simply changing jobs to broaden their future possibilities.

The initial problem: the walls of “acquisition, metrics and management” in unfamiliar territory

The company’s main business had originally been sales outsourcing, but aiming to make the business more stable, it shifted course into recruitment.
However, because this was a challenge in an area where they had no experience, they faced three major problems.

How to grow “acquisition”

They started out acquiring candidates mainly through referrals, but this had limits when it came to scaling the business. In a situation where “nothing can start without candidates coming in”, a lack of resources meant they could barely develop job orders of their own, and although they were using shared job orders on a job platform (circus AGENT), how to build a candidate pool and maximise acquisition had become an urgent issue.

No culture of “tracking KPIs”

Above all else, the company has always valued the aspiration of “how to make the person in front of us happy”. Alongside that wonderful approach, however, they were unfamiliar with “KPI management”, which looks at numbers quantitatively, and had no upstream blueprint showing which metrics, at what volume, lead to placements. As a result, monthly placements stayed at around three or four per CA.

The limits of “administration and management”

With the person in charge also working as a player, guidance to team members tended to become subjective, and they felt they had hit a wall where “even saying the same thing, it doesn’t sink in”. Management using spreadsheets was also reaching its limit as the organisation grew, making it hard to see “who is doing what, when and where”.

NowVillage’s support: working alongside them to build the “backbone” of the business

To make the most of TREX’s potential, NowVillage proposed end-to-end support, from building the foundations for acquisition through to supporting the management of the organisation.

① KPI design and feedback that turn “passion” into results

We put in place a “yardstick” to turn TREX’s wonderful strength of “making people happy” into consistent results. Specifically, working backwards from the final number of placements, we broke down the figures for each stage, such as the “interview set rate” and “acceptance rate”.

By quantifying a sales process that had previously been judged by feel, we built a system that can immediately identify where the bottlenecks (problems) are.

② End-to-end support for the acquisition process

We provided comprehensive support for every entry point of acquisition, from web advertising and scout messages to landing page production.
Together we built the system that underpins acquisition: how to approach the target audience efficiently, build a candidate pool steadily and increase the number of interviews.

③ Building a management structure that does not depend on individuals

Our consultants gave feedback directly to team members from a third-party perspective, avoiding the psychological friction of the person in charge giving guidance directly, and creating an environment in which the whole team can face the numbers with a sense of conviction.

We are also currently working to overcome the limits of spreadsheet management and to build a system in which the whole team can see who is taking what action. We are putting in place a foundation that lets the person in charge, even while also working as a player, check the state of the whole organisation in real time and advise members at the right moment.

Results: steady systematisation brought revenue to ten times its previous level within two months of starting

Because TREX quickly built the new management methods into their own operations, company-wide monthly placements, which had been around 10, multiplied to around 30 within about a year of the start of our support.

The growth momentum continued after that, and ultimately the company made a remarkable leap, with revenue reaching around ten times its level before we began.
Beyond the improvement in the numbers, with our consultants supporting management from an objective standpoint, the productivity of each team member rose three- to fourfold while good relationships within the company were maintained. The company has evolved from a style dependent on individuals into an organisation in which the whole team can keep delivering results consistently.

A comment from Mr Moriyama, Representative Director of TREX Inc.

Mr Moriyama, Representative Director, shared the following comment on our support.

“At first we were surprised, as the very idea of tracking KPIs was new to us, but when we trusted NowVillage and tried tracking the metrics, the results changed straight away.

Unlike other agencies that offer siloed support such as ‘only acquisition’ or ‘only this area’, what I think makes NowVillage most attractive is that they work alongside you end to end, from acquisition at the entrance to revenue at the exit.

They have a logical, repeatable ‘strategy guide’ for every kind of problem, including acquisition, placement rate and raising fees per placement, and they give advice with genuine care.

Now they are ‘a partner we can consult about anything and couldn’t do without’. As our organisation continues to grow, I want to keep consulting them, including on systems and management.”

The partner behind tenfold revenue growth: NowVillage Inc.

NowVillage Inc. is a team of professionals providing comprehensive support for company growth, from digital marketing, advertising, SEO and website production to the implementation and operation of CRM/MA/SFA tools. 

Through our digital marketing expertise and use of a wide range of tools, we aim to be a partner who supports our clients’ business growth from behind the scenes.

That is why, rather than “partial support”, we get deeply involved in our clients’ business challenges and provide end-to-end support committed to the “result” of higher revenue.

If you are a business owner or manager who “doesn’t know where to start” with strengthening digital acquisition or making operations more efficient through KPI management, please make use of NowVillage’s “free consultation”.

We would be delighted to work with you to find the best solution for where your company is now.

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